Under the umbrella of the Sponsorship group of Comunication the following guidelines have been produced. This paper provides an initial insight into the topic of social media used by National Statistical Institutes.
It has two objectives:
- To explain what social media is, what types of social media exist, what the opportunities and risks of using social media are, and how social media are currently being used by NSIs.
- To support the use of social media: Outline the current thinking, what steps should be taken in assessing the need for, and the usefulness and effectiveness of, social media and establish what conditions and guidelines should be in place.
Social media guidelines
